In the age of abbreviations like YOLO and as “NOT MILLENNIAL” one sometimes needs a translator. It has become even more important to find the right language for the respective communication channel and the target group.
Depending on the operation and the choice of internal / external communication, the employees must find the right formulations for the selected medium. Be it by email, Facebook, Twitter or in a personal address in a letter or in an advertising message.
Especially in today’s fast pace, good communication is very much appreciated. This course deals with the use of the correct ways of dealing for each channel and provides a guide for reputation management on the World Wide Web.