Today we live in an increasingly connected digitized world with multicultural communities and workplaces. Globalisation creates work that goes beyond traditional borders and cultures. However, it also creates new challenges that international companies need to recognize in order to work smoothly.
As cross-cultural interaction grows in both frequency and intensity we have to be mindful of potential difficulties. In order to avoid verbal and non-verbal communication problems, preparing staff to show empathy and understanding of different cultures is a great way of avoiding difficulties.
This training programme explores different etiquette, protocols, and behaviour in the countries of your key customers and reduces cultural “faux-pas”.