Globalization and an increasingly competitive environment in the hospitality industry drive the search for new ways of efficient performance. The hotel and tourism industry is moving fast, helping us to see the world in a whole new light. Ideas that were once considered impossible are fast becoming “the new normal”. Be part of this new normal! In this course, you will find out about product development, technology, and innovation trends.
One of the core pillars in this course is the learning process for development and application of a variety of innovations and new elements that can serve as a powerful impetus for the development of the hospitality industry.
Innovation as the main driver of competitiveness in the hotel industry and tourism
Market-driven innovations through the prism of various stages of product development in the hotel industry and tourism
Relationship between marketing, technology and innovation in hotel industry and tourism
Assessment methods of innovative ideas for product development in hotel and tourism