How to deal with management and franchise agreements
Marketing models, franchises and cooperations
Does a franchise agreement or membership in a hotel group make any sense? Many providers promise ingenious marketing concepts, special hotel purchase conditions and enormous brand presence. In this seminar you will get to know the most important decision criteria for or against membership in a sales model.
Various marketing models are presented and you can decide after the workshop which criteria are acceptable and relevant for you. A membership should count double and bring with it an added value for the hotel as well as a comprehensible cost-benefit-factor.