A brand receives higher recognition, it owns a place in the customer’s mind, it tells him about the business DNA of a company and provides motivation and directions for employees. Finally, it builds trust and creates loyal customers.
Does my hotel portfolio or my hotel need a branding strategy? What is brand architecture or brand positioning? These are important questions that need to be asked.
Key issues to be tackled are brand culture, strategic brand objectives, the quantified impact of brand strategy, defining brand management framework, and prioritizing the measures to be taken in the process of branding.